Glossary
Every Tuku-specific term in one place, in plain English.
This is the dictionary. If a word in another page felt unclear, it's probably defined here.
A
Attribution. The link between a DM conversation and the comment, post, and flow that produced it. Every qualified lead attributes back to the post and keyword that started it. See Attribution.
Automation. A trigger + a flow + a public reply, wired together and turned on. The unit of "one thing the bot does."
B
Bot state. A conversation where a flow is currently running. The opposite of a Human state.
C
Condition. A flow node that branches the conversation based on a captured field or an earlier answer.
Contact. One TikTok user that has shown up in your workspace. See Contacts.
D
DM. A direct message on TikTok. Tuku sends and receives DMs through TikTok's Business Messaging API.
F
Field. A value the bot captures during a flow (e.g. shade, size, address). Stored on the contact, usable in later nodes and in segments.
Flow. The sequence of messages the bot sends after a trigger fires. Reusable across automations. See DM flows.
H
Handoff. The moment a conversation flips from bot-handled to human-handled. Happens via a Human Handoff node in a flow, or when a teammate clicks Take it. See Human handoff.
I
Inbox. The shared conversation list. Every DM your team has — bot, human, waiting, closed — lives here. See Shared inbox.
Integration. A live connection to a third-party service. For Tuku, the main integration is the TikTok Business account.
M
MAC (Monthly Active Contacts). The metric Tuku bills on. One unique TikTok user who interacts with you in a billing month — either by sending you a DM, or by commenting with a trigger keyword on a tracked post — counts as 1 MAC. See Plans & billing.
N
Node. A single step inside a flow — Send Message, Quick Reply, Wait for Reply, Capture Field, Timer, Condition, Human Handoff, and more. See Flow nodes.
P
Post. A TikTok video or Live on a connected account. Every post syncs into Tuku; see Posts.
Public reply. The short comment Tuku posts under the triggering comment so other viewers know to check their DMs.
Q
Qualified lead. A DM conversation where the buyer completed the qualifying flow — the outcome Tuku attributes back to posts, comments, and keywords. See Attribution.
Quick replies. Up to four tappable buttons inside a flow. Lets you ask a question with a constrained answer.
R
Role. The permission level of a teammate inside a workspace. There's an Owner (the creator) plus five assignable roles: Administrator, Manager, Agent, Billing Manager, and Viewer. See Team members.
T
Tag. A label you (or the bot) attach to a contact or conversation. vip, shade-fair, refund-pending. The foundation for segments and analytics.
Template. A pre-built automation in the template library that you can clone and customise. See Templates.
Throttle. Tuku fires at most one DM per (user × trigger) every 24 hours. Prevents PRICE PRICE PRICE from sending three DMs.
Time-to-qualify. How long between the triggering comment and the buyer completing the flow. A health metric for your flow.
Trigger. The rule that decides when an automation fires. Keyword on comment, keyword on DM, any comment, etc. See Comment triggers.
V
Version. Each flow has a draft you edit and a published version that runs. Publishing swaps your draft changes into the live flow.
W
Workspace. The container for one brand's automations, contacts, inbox, and billing. See Workspace setup.