Attribution

Attribution is the answer to "which post is actually working?" — measured at the conversation, not at the view.

Tuku ties every DM conversation back to the comment that started it, so you can see:

• Which video drove the conversation.
• Which comment triggered the DM.
• Which flow the buyer went through — and whether they qualified or got handed to your team.

How matching works

Every DM conversation Tuku runs is already linked to the comment that triggered it — there's no guesswork. From that link, Tuku rolls the conversation up to its post, its flow, and the keyword that fired the trigger.

As a contact moves through a flow, Tuku records how far they got:

1. Reached — the bot opened the conversation.
2. Qualified — the buyer answered the questions your flow asked (shade, size, intent) and reached the end of the flow.
3. Handed off — the conversation went to a human teammate to close.

A qualified lead is a conversation where the buyer completed the qualifying flow. That's the outcome Tuku attributes back to posts, comments, flows, and keywords.

Where to find it

Per-conversation

Open any conversation in the inbox. The right panel shows the comment that triggered it, the post it came from, the flow it ran, and the current state (Reached, Qualified, Handed off, Closed).

Per-post

The Posts page (Engage → Posts) lists every video with its own Comments, DMs triggered, and Qualified leads counts.

Sort by qualified leads to see which posts actually start sales conversations, not just which ones go viral.

Across all automations

The Analytics page (Manage → Analytics) rolls every conversation into one automation funnel — Triggers → Flows started → DMs sent → Replies → Completed — alongside a top-posts widget. That's where you read, in aggregate, how far buyers get and which posts drive the most qualified leads.

What attribution doesn't capture

Tuku tracks the conversation, not what happens after it leaves TikTok. So it can't see:

• The order itself. Tuku doesn't connect to checkout. It shows you the qualified conversation; the sale closes wherever you take it from there.
• Word-of-mouth. Someone who buys after a friend forwards your video, with no DM in between.
• Cross-device or account-switching edge cases that break the link between a comment and a contact.

Take the number as a confident floor, not a ceiling.