Analytics
The automation funnel, conversation status, and your top posts — the numbers that show what's actually working.
The Analytics page is where you see how your automations are performing as a whole. Open it from the sidebar under Manage → Analytics.
It answers one question: of everyone who could have entered an automation, how many made it all the way through?
The automation funnel
The centrepiece is a funnel that follows a contact from the comment that caught them to the end of a flow:
| Stage | What it counts |
|---|---|
| Triggers | Comments (or inbound DMs) that matched an automation. |
| Flows started | Contacts the bot actually opened a DM flow for. |
| DMs sent | Messages the bot sent into those flows. |
| Replies | Contacts who replied to the bot. |
| Completed | Contacts who reached the end of the flow — your qualified leads. |
Read it top to bottom and watch for the biggest drop-off — that's the step to fix:
- A gap between Triggers and Flows started usually means a MAC cap, or an active flow already running for that contact (only one automation per contact can execute concurrently).
- A gap between DMs sent and Replies means the opener isn't landing — rewrite the first message.
- A gap between Replies and Completed means the flow asks too much — cut a question or move the key one earlier.
Conversation status
A breakdown shows how your conversations are currently split — for example how many are still handled by the bot, how many were handed off to a human, and how many are closed. It's the fastest way to see whether your team is keeping up with handoffs or conversations are piling up unanswered. See Human handoff.
Top posts
A top-posts widget highlights the posts driving the most results in the period, so you can see at a glance which content is starting conversations.
This is a summary, not the full table. For every post with its Comments → DMs triggered → Qualified leads, and per-post drill-downs, go to the Posts page (Engage → Posts).
Date range
Pick the period from the range control — presets like the last 7 or 30 days, or a custom range. Everything on the page reflects the range you choose.
Multiple TikTok accounts
If your workspace has more than one TikTok account connected (Pro supports up to 5; Enterprise is custom), you can filter the page by account. The default is all accounts.
What analytics doesn't tell you
- Why a post went viral. Tuku measures what happens after the comment lands, not before.
- Word-of-mouth. Someone who buys after a friend forwards your video, with no DM in between, isn't attributed.
- What happens off TikTok. Tuku doesn't connect to checkout — it shows the qualified conversation; the sale closes wherever you take it from there.
Take the dashboard as a confident floor, not a ceiling.