Comment triggers

A trigger is the rule that decides which TikTok activity turns into a DM. You can have as many automations as you need.

Trigger types

Match condition

Comment keyword and DM keyword triggers have a Match condition setting that controls where the keyword has to appear in the message:

• Contains (the default) — the keyword appears anywhere in the message.
• Exact match — the whole message equals the keyword.
• Starts with — the message begins with the keyword.

All three are case-insensitive. Triggers created before this setting existed behave as Contains. Any comment triggers don't use it — they fire on every comment regardless of text. See Keywords → Match condition for how to choose.

Scoping to posts

By default, a comment trigger applies to every video on your connected TikTok account(s). You can narrow it:

• All posts — the default. Best for evergreen keyword rules like price.
• Specific posts — pick from your recent posts. Best for campaign-specific replies, or for an Any comment automation on one launch video.

Lives count as posts here; they appear with a small LIVE chip.

Multiple TikTok accounts

If your workspace has more than one TikTok account connected (Pro supports up to 5), triggers span accounts automatically:

• All-posts triggers are workspace-wide. A keyword or any-comment rule scoped to "all posts" listens on every connected account — you don't bind it to one account.
• Specific-posts triggers follow the posts you pick. The post picker shows posts from every account in one list, each with an account badge and an in-picker account filter so you can narrow while you browse. The account a trigger listens on is derived from the posts you choose — one account if all your posts are from it, or several if they span accounts. A pinned Selected posts preview shows exactly what will trigger.

There's no separate "TikTok account" dropdown on the trigger anymore — picking posts is what sets the account.

On the Automations list, an Account column shows which account each automation listens on, and (when you have 2+ accounts connected) an account filter lets you view automations for just one of them.

Public reply

A comment trigger can also post a short public reply under the original comment. This is what other viewers see, and it usually drives more comments — they want to be DM'd too.

Keep the public reply:

• Short (one sentence).
• In the same language as the original comment.
• Specific about what you sent. ส่งราคาให้ทาง DM แล้วค่ะ ✨ works. Thanks! does not.

You can add several variants of the public reply — Tuku rotates between them so your replies don't all look identical.

Who actually gets a DM

TikTok — not Tuku — decides which commenters can receive an automated DM. When someone comments, TikTok judges whether they look genuinely interested (it calls this high-intent) and only then opens a DM window for that comment. Because of this:

• Not every matching comment gets a DM. Two people can leave the exact same comment and only one becomes DM-eligible. That's TikTok's call, and it's outside Tuku's control.
• Your public reply still posts for any matching comment, even when a DM isn't allowed.
• You can't force a DM to a commenter TikTok didn't flag. If you need to reach them, reply publicly and invite them to DM you first — an inbound DM opens the conversation, and from there you can message them normally.

This is also why a flow should send its DM before its public reply — see Order it after your DM.

Throttling

A single user commenting PRICE PRICE PRICE ten times will only trigger one DM. Tuku prevents overlapping automations on the same contact — only one automation can run at a time per person across all triggers. This stops the bot from bombarding a single buyer with conflicting replies.

What stops a trigger from firing

• The comment is your own. Comments you post on your own videos never trigger an automation — see Your own comments don't trigger below.
• The commenter has blocked your account.
• You've hit the MAC limit for the month and the commenter is a new contact.
• The TikTok connection is disconnected or its permissions were revoked.

The blocked-account and MAC cases show up as a system note in the inbox conversation. A disconnected TikTok connection shows a banner across the dashboard — see Billing.

Your own comments don't trigger

When you comment on your own posts — for example to test an automation, or to reply to a viewer from the TikTok app — Tuku will not treat that comment as a lead. It won't fire a flow, create a contact, count against your MAC, or send you a DM.

This holds for every automation type, including keyword rules and Any comment automations, and even for DM-only automations (public reply turned off).

Your own comments still appear in the post's comment timeline — they're just marked as yours and skipped for triggering.